Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) – essentially anything that lifts delivery and open rates – and then conversion metrics (offer, body copy) – anything the generates clicks and sales. Enjoy… 1. Subject …
Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …
I just went through Will Critchlow’s presentation on the future of search. The presentation is a great think piece on some big strategic changes that are driving how information is used. Top level points are: 1) Google moving from indexing data to understanding context and delivering results based on a wider set of data (we’ve …
I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon available online which tends to get pretty technical fairly quickly. The objective …
I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, nurture …
I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …
