We partner with your team to accelerate your time to value. Some of the specific marketing services and accelerators we offer include:
Thought Partnership
Need a few hours per week to have someone to bounce ideas off of, explore what it takes to develop a program, create and lead a workshop to align your team or support in planning or something else? I am certified in Human Centered Design among other frameworks and can help create North Star Strategies, Team Alignment, Improved Processes, Achievable Plans and much more.
Differentiation, Positioning & Messaging
Let’s dig in to how your product or service is unique in helping solve problems, uncover which messaging resonates, where your strengths outweigh your competitors weaknesses and what will set you apart in the consumers mind. This service may include:
- Persona and Ideal Customer Profile Development.
- Customer and Prospect Interviews
- Competitive Research and Analysis
Go To Market Strategy and Execution
We are big fans of using the GTM Operating Model to create a structured approach to selecting the right GTM motion and playbook for the maturity of your business. There are 8 pillars of the GTM Operating Model and 7 distinct GTM motions with pro’s and con’s for each. Where do you start? Which ones should you combine? How do you organize around them? What will it take to be successful? What should you measure? We help you work through and plan all of these while educating the team and partnering in execution.
Demand Generation
One of my favorite quotes from a media executive about generating demand – “They either find you or you find them”. This is very true. Whether you are early stage and focused on developing authority to build an inbound flow leads (social media, PR, SEO, content strategy) or are ready to invest in outbound channels (Business Development Reps, Paid Search, Paid Social) we can meet you where you are in your maturity and needs. We’ll bring proven strategies in and work with your team to define target audiences, critical messaging, offers, landing pages and measurement. I’ve managed multi-million dollar budgets and multi-hundred dollar budgets – each can be valuable but requiresa unique approach based on objectives.
Improving Your Operations Using AI
We are all on a journey to understand how AI will impact our work, our finances, our health and our lives. Regardless of where you are in your AI journey – from thinking about AI to help generate ideas for new products/content to actively leveraging AI for predictive messaging to implementing GenAI to scale your content supply chain – I can help create structure around the options, costs and organizational reality of implementing AI.