Turn AI Confusion into Real Business Growth
Brand Digital helps SMB’s, agencies and non-profits use AI confidently to grow revenue, reduce costs, and innovate faster — guided by a proven marketing and technology expert.
AI is changing daily, but the win is not in picking the exact right AI tool, but in understanding where your operations can be changed and improved to minimize low value tasks and focus on where your business has an advantage.
We help you define, implement and optimize the right AI for you.
How We Can Help
AI Readiness
We’ll work with you and your team to map your work flow, then understand where AI and Automation can save you time.
AI Operations & Workflow
Applying AI capabilities to your sales, marketing and operations workflows accelerates growth and reduces cost.
SEO – AEO – GEO
GenAI is changing search and how people find your website. Let’s update your site and content strategy to be found.
Positioning & Differentiation
Buyers don’t buy better, they buy different. Let’s find the right way to define your product or service so that prospects quickly understand your value.
AI Decisioning & Conversion Rate Optimization
We are moving from A/B to AI testing for sales funnel and customer value growth. Retention and loyalty are huge wins!
Demand Generation
Brand + Demand Gen is the winning combination for growth. Let’s build the right program for you in both organic and non-organic channels using AI.
Latest Posts
Advocacy Through Social Media
I love talking about Digital Marketing. I had another opportunity to work with a group of Professionals through the World Affairs Council – this time from the Middle East: Algeria, Saudi Arabia, Jordan, Palestinian Territories, Iraq (previous I’ve worked with teams from Peru and Kyrgyz Republic). Most of the participants were visiting the U.S. for …
The Real Value of Personalization: Where the Juice is Worth the Squeeze
Personalization is the goal for so many organizations (for good reason) but the value is in the journey and how it re-orients your organization. The holy grail of digital marketing has always been real, relevant personalization of communications at scale. The pursuit of personalization has been sold on in terms of output KPIs such as …
Personalization in the Age of Generative AI
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
What People Are Saying
Tom Kelly, CMO
“The thing I like about Scott and Brand Digital is they understand the connection between marketing and technology on the web. They have meetings with my IT folks and I don’t have to be there because they know the issues and can talk through resolutions.”
Glenn Wisegarver, CEO
“Scott is a phenomenal full-stack marketing executive. At Sigma IQ, I hired Scott to build enterprise marketing capability from scratch. He crafted the marketing strategic vision, positioning, and accompanying strategy. He also built out all components: content, demand channels, marketing funnel, marketing automation technology, SEO, and more. His efforts directly resulted in extremely high-quality inbound leads (Global 500 / Fortune 1000). Beyond his marketing capability, Scott is warm, sociable, reasonable, and a trusted advisor. I would absolutely work with him again. Executives of Scott’s caliber are rare indeed.”
Mark Kelly, Founder
“I’ve worked with Scott for 10 years. He has one of the best digital marketing minds out there. SEO, Pay-Per-Click, Inbound Marketing, email marketing, social media – he knows it, and not just that, he knows how to evaluate a client’s situation strategically, and craft an expert plan for them that will drive real results. He is truly dedicated to his clients, very detailed and thoughtful in his execution, and has the unique ability to drive success for both small/medium-sized clients and very large enterprises. I highly recommend Scott.”