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Mobile

Primary Marketing + Analytics Tech Stack

Building a Great Mobile Marketing Tech Stack

November 2, 2018 by scott

There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the launch of the Tomorrow iOS mobile app in July of 2017, we knew that we needed a great mobile marketing technology stack in …

Read moreBuilding a Great Mobile Marketing Tech Stack

Trends in Ad Tech from Silicon Valley

March 8, 2016 by scott

I just posted this article on the Hacker Agency website here, but wanted to share on my site as well. HackerAgency and FCB executives from all over the world recently returned from four days of meetings with the biggest digital media technology companies in Silicon Valley: Google/YouTube, Twitter, Pinterest, Snapchat and Facebook/Instagram. We were treated …

Read moreTrends in Ad Tech from Silicon Valley

How to Hit a Moving (Mobile) Target

March 1, 2014 by scott

New post on mobile in preparation for our presentation at Market Mix in March. Read on my brothers and sisters… On the bus this morning, I sat in the back and looked at the people sitting around me. Of the 17 riders near me, 13 were using some connected device: tablet, smartphone or e-reader. I’m …

Read moreHow to Hit a Moving (Mobile) Target

10 Uber Trends That Will Drive Digital Media in 2014

January 31, 2014 by scott

This was just posted over on the HackerGroup.com blog here, but wanted to share here as well. There is so much going on with regards to marketing technology that I wanted to highlight 10 big trends that play into just about every campaign we build. Let me know what you think! Here are ten trends …

Read more10 Uber Trends That Will Drive Digital Media in 2014

A New Way to Measure Mobile Marketing

October 11, 2013 by scott

I recently posted this method of mobile marketing on The Hacker Group website here. We’re doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here’s the text of the post. Digital marketers are addicted to cookies. Not the delicious raisin-oatmeal variety, but the unique text …

Read moreA New Way to Measure Mobile Marketing

26% of Media Time is Now on Mobile Screens

December 21, 2012 by scott

Here is an interesting infographic from a study by inMobi and onDevice which shows 5 views of how people are using Mobile screens. 5 take-a-ways from the study: I’m surprised the % of time while commuting is not higher. 77% of people use mobile while in bed? Watching movies or checking email I’m guessing. Tablets …

Read more26% of Media Time is Now on Mobile Screens
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