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Notes from Authority Not Links Session at SMX in Seattle

June 20, 2012 by scott

I attended the SMX Advanced show in Seattle in early June. This is a great event for search/social professionals and a good audience for Optify.  We sponsored this session on building authority not just links and had a booth. Below are my notes from the session which I thought was quite good with some helpful …

Read moreNotes from Authority Not Links Session at SMX in Seattle

25 Link Building Tactical and Process Tips for B2B Websites

May 10, 2012 by scott

I participated in Link Building webinar with my company Optify, Debra Mastaler from Alliance Link and Eric Ward – one of the original link building experts. Below are links to where this story was posted, and a nice follow-up list of tactics to consider for link building that came from the webinar and user questions. …

Read more25 Link Building Tactical and Process Tips for B2B Websites

Site/Blog Naming Question – General or Niche?

March 8, 2012 by scott

This question was submitted by Tim who is working on developing a new site around a particular topic – college football. My response and is below – feel free to comment. If you have questions on anything SEO, SEM, Landing Page or Internet Marketing related – drop me an email from the contact page. Scott, …

Read moreSite/Blog Naming Question – General or Niche?
Where lead nurturing fits into the lead generation funnel

What is Lead Nurturing?

February 27, 2012 by scott

Lead nurturing is a concept that is gaining interest as companies continue to look for efficiencies in their marketing and sales operations. Lead nurturing is part of the larger process of marketing automation, but focuses specifically on stage between initial contact with a prospect and the closed won state of the deal. Lead nurturing is …

Read moreWhat is Lead Nurturing?

Four Things I Like About the New Twitter

January 18, 2012 by scott

The social media landscape is evolving at  a rapid rate. More types of content are being integrated – not unlike Universal Search of a few years ago – Twitter is being embedded in more networks (and blogs! see right column on this post 🙂 ), Google +/Facebook/Twitter/LinkedIn are all adding or updating business pages – …

Read moreFour Things I Like About the New Twitter

QR Code 101 and Best Practices

December 22, 2011 by scott

I just uploaded a deck to Slideshare the covers the following: What are QR Codes (Quick Response) How do they work What are some ways to use them Some examples Some best practices Enjoy! QR Code 101 and Best Practices View more presentations from Brand Digital, Inc. Another good article on QR Codes at e-consultancy

Read moreQR Code 101 and Best Practices
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