Mary Meeker – State of the Internet Presentation
Always an interesting look at where the internet has been and where it’s going.
Why Smart Data is So Much Better than Big Data
I recently published this article on MarketingProfs.com here. Enjoy! I’m officially sick of the term “Big Data”. Marketers have access to lots of data, got it. Big Data in and of itself doesn’t sell more products/services or make high value prospects aware of your brand. Big Data is merely the pool in which we swim …
Bing Ads Accreditation Process and Lessons
I recently went through and received my Bing Ads Accrediation. I did this for two reasons: 1) We just won Bing Ads as a global client at HackerAgency and I wanted to to understand more about the tools and features of the service. 2) We have several health care and other clients running on Bing …
Six Big Take A Ways from the NetFinance Conference
I recently posted this re-cap from the #NetFinance conference in Miami on how Digital is Rocking the Financial Services world. Let me know what you think! We just returned from wonderfully warm Miami and the Net.Finance conference – a gathering of 500 banking, financial services, credit union and technology vendors discussing the challenges of understanding …
5 Stages to Unlocking Social Media’s Full Potential
I recently wrote an article that was posted at IMediaConnect.com – here – that walks through the five major stages of social media program development. Re-posted below. Let me know what you think! Are you using social media to persuade your target audience to buy? If so, this is a colossal mistake. When using social …
Big Data – Every Minute – Online
Here is a great infographic from Domo highlighting the amount of activity that happens EVERY MINUTE. My mind is officially blown..