Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Points and tiers are becoming more commoditized. The brands winning in 2026 are building something competitors can’t copy: a genuine relationship with the consumer powered by modern systems. In the age of AI, the moat is the relationship. 45%+ of loyalty accounts are inactive. Most of the rest are dormant. And yet brands keep adding …
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
Build your AI muscle at scale in 9 steps The AI frenzy is here and shows no signs of slowing down – the global generative AI market will reach $51.8 billion by 2028. Generative AI plays a big role in data processing, creative outlining, and countless other data-driven capabilities, and more than half of US employees are already …
We are in an exciting time for technology as Artificial Intelligence evolves at a rapid rate to help consumers and businesses. Technology is used to make decisions based on data that delivers an outcome. Think of the recommendations by Netflix of what movies to watch or Spotify for which music to listen to. Both of …
While consumer-facing applications of machine learning (ML) have gotten most of the attention (think Netflix movie recommendations, Amazon product selection and efficient driving routes in Waze), the back office deserves more Artificial Intelligence (AI) focus. Enterprise level systems that run the business – think finance, accounting, operations, human resource and procurement – tend to be …
