Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I’m not sure revolutionizing is the right adjective – how about evolving? Anyhow, a …
Here is an interesting infographic from a study by inMobi and onDevice which shows 5 views of how people are using Mobile screens. 5 take-a-ways from the study: I’m surprised the % of time while commuting is not higher. 77% of people use mobile while in bed? Watching movies or checking email I’m guessing. Tablets …
I attended the Seattle Interactive Conference (SIC) last week and attended more than a few weak sessions, but a couple of really good ones including a session entitled “Fundraising – Lessons Learned”. Andy has been through the trenches of start up fundraising, growth and sale several times including investing as an angel himself. Learn more about Andy …
I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include the following: Discussion of Mobile and how the media spend doesn’t …
It seems I’m doing more writing for Optify than my own blog these days (which is fine). Here’s a recent article I posted on ways to use the Optify Marketing API to deliver reporting, insight and value. Original article published here. One of the most under-appreciated, but important services a digital agency can perform for …
I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …
