Brand Digital
Growth Through AI and 1 to 1 Digital Communications
New post on mobile in preparation for our presentation at Market Mix in March. Read on my brothers and sisters… On the bus this morning, I sat in the back and looked at the people sitting around me. Of the 17 riders near me, 13 were using some connected device: tablet, smartphone or e-reader. I’m …
This was just posted over on the HackerGroup.com blog here, but wanted to share here as well. There is so much going on with regards to marketing technology that I wanted to highlight 10 big trends that play into just about every campaign we build. Let me know what you think! Here are ten trends …
I recently posted this method of mobile marketing on The Hacker Group website here. We’re doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here’s the text of the post. Digital marketers are addicted to cookies. Not the delicious raisin-oatmeal variety, but the unique text …
Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) – essentially anything that lifts delivery and open rates – and then conversion metrics (offer, body copy) – anything the generates clicks and sales. Enjoy… 1. Subject …
Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …
I just went through Will Critchlow’s presentation on the future of search. The presentation is a great think piece on some big strategic changes that are driving how information is used. Top level points are: 1) Google moving from indexing data to understanding context and delivering results based on a wider set of data (we’ve …