The Politics of Data
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
Machine Learning vs Rules Based Approach to Building Decisioning Software
We are in an exciting time for technology as Artificial Intelligence evolves at a rapid rate to help consumers and businesses. Technology is used to make decisions based on data that delivers an outcome. Think of the recommendations by Netflix of what movies to watch or Spotify for which music to listen to. Both of …
Business Questions Google Analytics Can Answer – An Introduction
Google Analytics is a “what” platform, not a “why” platform. It provides data on where people are coming from, what they do on your website, if they have taken a specific action, what pages they have looked at, how long, and more. It doesn’t provide the why someone visited your site or what their core …
5 Digital Marketing Mistakes Startups Make
Starting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused on their product, service or solution and rightly so. However, this focus on the business doesn’t translate well to the prospect or consumer view of the problem they are trying to solve. Here …
Digital Marketing Resources, Plug-Ins and Readings
Digital Marketing Glossaries Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask Mobile Marketing Glossary Digital Marketing Strategy https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html https://www.disruptiveadvertising.com/marketing/digital-marketing-strategy/ Selecting Tactics and Tools Big list of marketing channels (Google Sheet) Helpful browser plug-ins + web based tools Ghostery – used for analyzing websites for tracking tags that they …
Be a Video Call Hero! 11 Tips for Better Video Calls
What if video calls were fun and engaging vs distanced and boring? Matt Abrahams, Stanford Communications Professor and Partner@ Bold Echo (www.boldecho.com) recently gave a wonderful presentation on how to deliver and be part of a better video calls – really important since we are all doing it! Want to be a video call hero? …