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Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

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I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include  the following:

  • Discussion of Mobile and how the media spend doesn’t match the time spent on mobile. Very similar situation to internet media 10  years ago.
  • New media stats
  • An updated POEM Media model > Paid, Owned, Earned Media
  • Thoughts on Pinterest
  • Thoughts on Local Search
  • Discussion of Google Knowledge Graph and what that means for search
  • General content updates

Enjoy!

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About scott

Scott has over 30 years experience in building successful businesses in a variety of industries including: enterprise grade machine learning (SigmaIQ), Qualitative Market Research (Discuss.io) E-commerce (Amazon.com), Online Subscription (Rhapsody – RealNetworks, Optify), Digital Marketing (Avenue A, Optify & Brand Digital, Inc.), Online Games (WON.net), Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling).

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