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Search Engine Marketing

Search Engine Marketing topics include Search Engine Optimization, Paid Search, Content Marketing, Images, Video and Mobile Search

The Role of Search in the Customer Journey

March 21, 2018 by scott

I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that adds to the richness of their profile and thinking which helps us …

Read moreThe Role of Search in the Customer Journey

Bing Ads Accreditation Process and Lessons

July 7, 2014 by scott

I recently went through and received my Bing Ads Accrediation. I did this for two reasons: 1) We just won Bing Ads as a global client at HackerAgency and I wanted to to understand more about the tools and features of the service. 2) We have several health care and other clients running on Bing …

Read moreBing Ads Accreditation Process and Lessons

The Future of Search – Presentation by Will Critchlow

June 10, 2013 by scott

I just went through Will Critchlow’s presentation on the future of search. The presentation is a great think piece on some big strategic changes that are driving how information is used. Top level points are: 1) Google moving from indexing data to understanding context and delivering results based on a wider set of data (we’ve …

Read moreThe Future of Search – Presentation by Will Critchlow

How to Talk about SEO Services with your Clients

March 12, 2013 by scott

I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon available online which tends to get pretty technical fairly quickly. The objective …

Read moreHow to Talk about SEO Services with your Clients

My First Patent – Recommending Link Placement Opportunities

February 15, 2013 by scott

I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …

Read moreMy First Patent – Recommending Link Placement Opportunities

Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

November 6, 2012 by scott

I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include  the following: Discussion of Mobile and how the media spend doesn’t …

Read moreInbound Marketing Overview – Presentation to UW MBA Direct Marketing Class
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