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Social Media

5 Stages to Unlocking Social Media’s Full Potential

March 15, 2014 by scott

I recently wrote an article that was posted at IMediaConnect.com – here – that walks through the five major stages of social media program development. Re-posted below. Let me know what you think! Are you using social media to persuade your target audience to buy? If so, this is a colossal mistake. When using social …

Read more5 Stages to Unlocking Social Media’s Full Potential
social media usage statistics

Social Media Statistics – Why Social is the New Frontier for Customer Support

January 16, 2013 by scott

Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I’m not sure revolutionizing is the right adjective – how about evolving? Anyhow, a …

Read moreSocial Media Statistics – Why Social is the New Frontier for Customer Support

Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

November 6, 2012 by scott

I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include  the following: Discussion of Mobile and how the media spend doesn’t …

Read moreInbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

Better SEO Through Targeted Content Marketing

September 23, 2012 by scott

I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …

Read moreBetter SEO Through Targeted Content Marketing

Inbound Marketing vs Outbound Marketing – Differences and Characteristics

July 30, 2012 by scott

This post originally appeared on the Optify Lead Generation Blog – but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the creative side of me thinks there is room for expression …

Read moreInbound Marketing vs Outbound Marketing – Differences and Characteristics

Notes from Authority Not Links Session at SMX in Seattle

June 20, 2012 by scott

I attended the SMX Advanced show in Seattle in early June. This is a great event for search/social professionals and a good audience for Optify.  We sponsored this session on building authority not just links and had a booth. Below are my notes from the session which I thought was quite good with some helpful …

Read moreNotes from Authority Not Links Session at SMX in Seattle
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