Brand Digital
Growth Through AI and 1 to 1 Digital Communications
I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include the following: Discussion of Mobile and how the media spend doesn’t …
It seems I’m doing more writing for Optify than my own blog these days (which is fine). Here’s a recent article I posted on ways to use the Optify Marketing API to deliver reporting, insight and value. Original article published here. One of the most under-appreciated, but important services a digital agency can perform for …
I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …
This blog was originally posted at Optify’s Lead Generation Blog to discuss our marketing analytics distinctions, but I wanted to share here as well to help syndicate the content. I’m constantly amazed at how much data is now available on everything and often feel overwhelmed. This is a sad statement as I consider myself a …
This post originally appeared on the Optify Lead Generation Blog – but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the creative side of me thinks there is room for expression …
