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Digital Marketing

Big Data – Every Minute – Online

March 10, 2014 by scott

Here is a great infographic from Domo highlighting the amount of activity that happens EVERY MINUTE. My mind is officially blown..

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10 Uber Trends That Will Drive Digital Media in 2014

January 31, 2014 by scott

This was just posted over on the HackerGroup.com blog here, but wanted to share here as well. There is so much going on with regards to marketing technology that I wanted to highlight 10 big trends that play into just about every campaign we build. Let me know what you think! Here are ten trends …

Read more10 Uber Trends That Will Drive Digital Media in 2014

A New Way to Measure Mobile Marketing

October 11, 2013 by scott

I recently posted this method of mobile marketing on The Hacker Group website here. We’re doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here’s the text of the post. Digital marketers are addicted to cookies. Not the delicious raisin-oatmeal variety, but the unique text …

Read moreA New Way to Measure Mobile Marketing

Why Direct Response is the Right Foundation for Digital Media

August 21, 2013 by scott

Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …

Read moreWhy Direct Response is the Right Foundation for Digital Media
Paid Owned Earned Media POEM Model

P.O.E.M. Customer Acquisition Model

February 20, 2013 by scott

I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, nurture …

Read moreP.O.E.M. Customer Acquisition Model

My First Patent – Recommending Link Placement Opportunities

February 15, 2013 by scott

I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …

Read moreMy First Patent – Recommending Link Placement Opportunities
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