Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Personalization is the goal for so many organizations (for good reason) but the value is in the journey and how it re-orients your organization. The holy grail of digital marketing has always been real, relevant personalization of communications at scale. The pursuit of personalization has been sold on in terms of output KPIs such as …
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
Starting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused on their product, service or solution and rightly so. However, this focus on the business doesn’t translate well to the prospect or consumer view of the problem they are trying to solve. Here …
Digital Marketing Glossaries Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask Mobile Marketing Glossary Digital Marketing Strategy https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html https://www.disruptiveadvertising.com/marketing/digital-marketing-strategy/ Selecting Tactics and Tools Big list of marketing channels (Google Sheet) Helpful browser plug-ins + web based tools Ghostery – used for analyzing websites for tracking tags that they …
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers – efficiently. Finding and attracting high quality prospects, converting visitors to customers and then working hard to convert customers to advocates takes planning, organization, resources and content. …
There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the launch of the Tomorrow iOS mobile app in July of 2017, we knew that we needed a great mobile marketing technology stack in …
