Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Google Analytics is a “what” platform, not a “why” platform. It provides data on where people are coming from, what they do on your website, if they have taken a specific action, what pages they have looked at, how long, and more. It doesn’t provide the why someone visited your site or what their core …
Starting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused on their product, service or solution and rightly so. However, this focus on the business doesn’t translate well to the prospect or consumer view of the problem they are trying to solve. Here …
Digital Marketing Glossaries Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask Mobile Marketing Glossary Digital Marketing Strategy https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html https://www.disruptiveadvertising.com/marketing/digital-marketing-strategy/ Selecting Tactics and Tools Big list of marketing channels (Google Sheet) Helpful browser plug-ins + web based tools Ghostery – used for analyzing websites for tracking tags that they …
What if video calls were fun and engaging vs distanced and boring? Matt Abrahams, Stanford Communications Professor and Partner@ Bold Echo (www.boldecho.com) recently gave a wonderful presentation on how to deliver and be part of a better video calls – really important since we are all doing it! Want to be a video call hero? …
While consumer-facing applications of machine learning (ML) have gotten most of the attention (think Netflix movie recommendations, Amazon product selection and efficient driving routes in Waze), the back office deserves more Artificial Intelligence (AI) focus. Enterprise level systems that run the business – think finance, accounting, operations, human resource and procurement – tend to be …
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers – efficiently. Finding and attracting high quality prospects, converting visitors to customers and then working hard to convert customers to advocates takes planning, organization, resources and content. …
