Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Points and tiers are becoming more commoditized. The brands winning in 2026 are building something competitors can’t copy: a genuine relationship with the consumer powered by modern systems. In the age of AI, the moat is the relationship. 45%+ of loyalty accounts are inactive. Most of the rest are dormant. And yet brands keep adding …
I love talking about Digital Marketing. I had another opportunity to work with a group of Professionals through the World Affairs Council – this time from the Middle East: Algeria, Saudi Arabia, Jordan, Palestinian Territories, Iraq (previous I’ve worked with teams from Peru and Kyrgyz Republic). Most of the participants were visiting the U.S. for …
Personalization is the goal for so many organizations (for good reason) but the value is in the journey and how it re-orients your organization. The holy grail of digital marketing has always been real, relevant personalization of communications at scale. The pursuit of personalization has been sold on in terms of output KPIs such as …
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
Build your AI muscle at scale in 9 steps The AI frenzy is here and shows no signs of slowing down – the global generative AI market will reach $51.8 billion by 2028. Generative AI plays a big role in data processing, creative outlining, and countless other data-driven capabilities, and more than half of US employees are already …
We hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the expectations are and what you are really trying to achieve. Your customers want to help themselves. They’re doing their own research, interacting with products via digital channels, making comparisons on their own time …
