This is a presentation for Elizabeth Stearns’ Direct Marketing class at the University of Washington. I’ve been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a good intro deck for non-techies to get a foundational knowledge for how to approach search engine marketing. Let me know what you think!
Scott has over 20 years experience in building successful businesses in a variety of industries including: e-commerce (Amazon.com), Online Subscription (Rhapsody – RealNetworks, Optify), Digital Marketing (Avenue A, Optify & Brand Digital, Inc.), Online Games (WON.net), Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling).