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How Do Search Engines Work?

brand digital home - Search Engine Marketing - How Do Search Engines Work?
September 15, 2011 by scott

This is a presentation for Elizabeth Stearns’ Direct Marketing class at the University of Washington. I’ve been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a good intro deck for non-techies to get a foundational knowledge for how to approach search engine marketing. Let me know what you think!

What is Search Engine Marketing (SEM)? An Overview…

View more presentations from Brand Digital, Inc
Category: Search Engine MarketingTag: explanation, overview, search engine marketing, strategy, training

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About scott

Scott has over 30 years experience in building successful businesses in a variety of industries including: enterprise grade machine learning (SigmaIQ), Qualitative Market Research (Discuss.io) E-commerce (Amazon.com), Online Subscription (Rhapsody – RealNetworks, Optify), Digital Marketing (Avenue A, Optify & Brand Digital, Inc.), Online Games (WON.net), Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling).

Next Post:10 Steps to Optimizing Paid Search Landing Pages

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