This post originally appeared on the Optify Lead Generation Blog - but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the … [Continue reading]
Notes from Authority Not Links Session at SMX in Seattle
I attended the SMX Advanced show in Seattle in early June. This is a great event for search/social professionals and a good audience for Optify. We sponsored this session on building authority not just links and had a booth. Below are my notes from … [Continue reading]
25 Link Building Tactical and Process Tips for B2B Websites
I participated in Link Building webinar with my company Optify, Debra Mastaler from Alliance Link and Eric Ward - one of the original link building experts. Below are links to where this story was posted, and a nice follow-up list of tactics to … [Continue reading]
Site/Blog Naming Question – General or Niche?
This question was submitted by Tim who is working on developing a new site around a particular topic - college football. My response and is below - feel free to comment. If you have questions on anything SEO, SEM, Landing Page or Internet Marketing … [Continue reading]
What is Lead Nurturing?
Lead nurturing is a concept that is gaining interest as companies continue to look for efficiencies in their marketing and sales operations. Lead nurturing is part of the larger process of marketing automation, but focuses specifically on stage … [Continue reading]
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