Brand Digital
Growth Through AI and 1 to 1 Digital Communications
I recently wrote an article that was posted at IMediaConnect.com – here – that walks through the five major stages of social media program development. Re-posted below. Let me know what you think! Are you using social media to persuade your target audience to buy? If so, this is a colossal mistake. When using social …
Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I’m not sure revolutionizing is the right adjective – how about evolving? Anyhow, a …
I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include the following: Discussion of Mobile and how the media spend doesn’t …
I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …
This post originally appeared on the Optify Lead Generation Blog – but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the creative side of me thinks there is room for expression …
I attended the SMX Advanced show in Seattle in early June. This is a great event for search/social professionals and a good audience for Optify. We sponsored this session on building authority not just links and had a booth. Below are my notes from the session which I thought was quite good with some helpful …
