Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Day two of the #SIC2011 conference was well attended, with a slow start due to the party last night :-). I attended quite a few sessions, with mixed results in terms of quality. The Spring Creek panel on Social Media ROI was lame and I was hoping for some more specifics and action items out …
I attended the Seattle Interactive Conference today (#sic2011) and wanted to share my notes. There were lots of great sessions, but I could only attend four. Best session I attended was the first – Sean O’Driscoll from Ant’s Eye View and his stages of social media program – “the journey”. I really liked how he …
Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing pages and test from there. Larger companies with bigger budgets have the luxury of …
This is a presentation for Elizabeth Stearns’ Direct Marketing class at the University of Washington. I’ve been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a good intro deck for non-techies to get a foundational knowledge for how …
