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Search Engine Marketing

Better SEO Through Targeted Content Marketing

September 23, 2012 by scott

I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility tactics to an integrated strategy to drive high quality visitors and …

Read moreBetter SEO Through Targeted Content Marketing

Inbound Marketing vs Outbound Marketing – Differences and Characteristics

July 30, 2012 by scott

This post originally appeared on the Optify Lead Generation Blog – but I wanted to share here as well. I can be challenged by definitions. The logical side of my brain thinks the definition of words should be black and white like math, but the creative side of me thinks there is room for expression …

Read moreInbound Marketing vs Outbound Marketing – Differences and Characteristics

Notes from Authority Not Links Session at SMX in Seattle

June 20, 2012 by scott

I attended the SMX Advanced show in Seattle in early June. This is a great event for search/social professionals and a good audience for Optify.  We sponsored this session on building authority not just links and had a booth. Below are my notes from the session which I thought was quite good with some helpful …

Read moreNotes from Authority Not Links Session at SMX in Seattle

25 Link Building Tactical and Process Tips for B2B Websites

May 10, 2012 by scott

I participated in Link Building webinar with my company Optify, Debra Mastaler from Alliance Link and Eric Ward – one of the original link building experts. Below are links to where this story was posted, and a nice follow-up list of tactics to consider for link building that came from the webinar and user questions. …

Read more25 Link Building Tactical and Process Tips for B2B Websites

Site/Blog Naming Question – General or Niche?

March 8, 2012 by scott

This question was submitted by Tim who is working on developing a new site around a particular topic – college football. My response and is below – feel free to comment. If you have questions on anything SEO, SEM, Landing Page or Internet Marketing related – drop me an email from the contact page. Scott, …

Read moreSite/Blog Naming Question – General or Niche?

Google Behind the Numbers: Business Metrics Infographic

November 29, 2011 by scott

This is a VERY interesting infographic about Google’s business, sources of revenue and comparisons. It includes a list of resources at the bottom which is good content for additional reading/understanding. Enjoy!

Read moreGoogle Behind the Numbers: Business Metrics Infographic
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