From Points to Personalization. Loyalty Programs in the Age of AI Must Evolve to Stay Relevant.
Points and tiers are becoming more commoditized. The brands winning in 2026 are building something competitors can’t copy: a genuine relationship with the consumer powered by modern systems. In the age of AI, the moat is the relationship. 45%+ of loyalty accounts are inactive. Most of the rest are dormant. And yet brands keep adding …