Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Personalization is the goal for so many organizations (for good reason) but the value is in the journey and how it re-orients your organization. The holy grail of digital marketing has always been real, relevant personalization of communications at scale. The pursuit of personalization has been sold on in terms of output KPIs such as …
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
Build your AI muscle at scale in 9 steps The AI frenzy is here and shows no signs of slowing down – the global generative AI market will reach $51.8 billion by 2028. Generative AI plays a big role in data processing, creative outlining, and countless other data-driven capabilities, and more than half of US employees are already …
We hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the expectations are and what you are really trying to achieve. Your customers want to help themselves. They’re doing their own research, interacting with products via digital channels, making comparisons on their own time …
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
We are in an exciting time for technology as Artificial Intelligence evolves at a rapid rate to help consumers and businesses. Technology is used to make decisions based on data that delivers an outcome. Think of the recommendations by Netflix of what movies to watch or Spotify for which music to listen to. Both of …
