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Why Direct Response is the Right Foundation for Digital Media

August 21, 2013 by scott

Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …

Read moreWhy Direct Response is the Right Foundation for Digital Media

QR Code 101 and Best Practices

December 22, 2011 by scott

I just uploaded a deck to Slideshare the covers the following: What are QR Codes (Quick Response) How do they work What are some ways to use them Some examples Some best practices Enjoy! QR Code 101 and Best Practices View more presentations from Brand Digital, Inc. Another good article on QR Codes at e-consultancy

Read moreQR Code 101 and Best Practices

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