The Politics of Data
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
Why Smart Data is So Much Better than Big Data
I recently published this article on MarketingProfs.com here. Enjoy! I’m officially sick of the term “Big Data”. Marketers have access to lots of data, got it. Big Data in and of itself doesn’t sell more products/services or make high value prospects aware of your brand. Big Data is merely the pool in which we swim …