The Politics of Data
In order for teams to get the most value out of their enterprise data they need to look at data as a common good within an organization and apply a political lens to getting what they need out of the systems.
Robots Are Going To Take Your (Analyst) Jobs!
I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the …
A New Way to Measure Mobile Marketing
I recently posted this method of mobile marketing on The Hacker Group website here. We’re doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here’s the text of the post. Digital marketers are addicted to cookies. Not the delicious raisin-oatmeal variety, but the unique text …
Google Analytics vs Optify – Two Analytics Systems that Taste Great Together!
This blog was originally posted at Optify’s Lead Generation Blog to discuss our marketing analytics distinctions, but I wanted to share here as well to help syndicate the content. I’m constantly amazed at how much data is now available on everything and often feel overwhelmed. This is a sad statement as I consider myself a …