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Four Destructive Myths Most Companies Still Believe

brand digital home - Strategy & Leadership - Four Destructive Myths Most Companies Still Believe
December 10, 2011 by scott

I just read a great article in the Harvard Business Journal by Tony Schwartz that covers these four myths and they really resonated with me. The four myths and a short description are:

Myth #1: Multitasking is critical in a world of infinite demand

Removing distractions so we can focus without moving back and forth – mentally – between email and conversations or whatever – is critical to get more things done. Humans don’t really multi-task – we transfer attention quickly which causes mental downtime between the focus items.

Myth #2: A little bit of anxiety helps us perform better

I’m not sure I agree with his thinking on this as a little anxiety helps me focus and work harder, but is probably hard on my health. Tony’s point here is that when we are performing our best, it is when we are reaching for the stars and not running from the big bad wolf.

Myth #3: Creativity is genetically inherited, and it’s impossible to teach

While I agree that we can learn to become more creative as  Tony opines, I believe there are different types of creativity and that we all have a “lane” that we are within more or less. I have a friend – David Harto – who is  one of the most creative people in the world from the standpoint of envisioning and creating out of nothing. I have no aspirations to his type of creativity, but I have my own way of being creative that he won’t approach. It’s relative, but can be improved.

Myth #4: The best way to get more done is to work longer hours

I believe this one as at the end of a day or week, more hours don’t help as I’m fried. I actively take breaks during the day to re-set and re-focus.

It’s a good article and worth a read here

Category: Strategy & Leadership

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About scott

Scott has over 30 years experience in building successful businesses in a variety of industries including: enterprise grade machine learning (SigmaIQ), Qualitative Market Research (Discuss.io) E-commerce (Amazon.com), Online Subscription (Rhapsody – RealNetworks, Optify), Digital Marketing (Avenue A, Optify & Brand Digital, Inc.), Online Games (WON.net), Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling).

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