I attended the Seattle Interactive Conference (SIC) last week and attended more than a few weak sessions, but a couple of really good ones including a session entitled "Fundraising - Lessons Learned". Andy has been through the trenches of start … [Continue reading]
Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class
I had the pleasure of presenting to Elizabeth Stearn's Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include … [Continue reading]
7 Ways to Use a Marketing Data API
It seems I'm doing more writing for Optify than my own blog these days (which is fine). Here's a recent article I posted on ways to use the Optify Marketing API to deliver reporting, insight and value. Original article published here. One of the … [Continue reading]
Better SEO Through Targeted Content Marketing
I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound … [Continue reading]
Google Analytics vs Optify – Two Analytics Systems that Taste Great Together!
This blog was originally posted at Optify's Lead Generation Blog to discuss our marketing analytics distinctions, but I wanted to share here as well to help syndicate the content. I’m constantly amazed at how much data is now available on … [Continue reading]
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