I recently posted this method of mobile marketing on The Hacker Group website here. We're doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here's the text of the … [Continue reading]
25 Elements to Test in Email
Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) - essentially anything that lifts delivery and open rates - and then conversion … [Continue reading]
Why Direct Response is the Right Foundation for Digital Media
Here's the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view … [Continue reading]
The Future of Search – Presentation by Will Critchlow
I just went through Will Critchlow's presentation on the future of search. The presentation is a great think piece on some big strategic changes that are driving how information is used. Top level points are: 1) Google moving from indexing data … [Continue reading]
How to Talk about SEO Services with your Clients
I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon … [Continue reading]
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