I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that … [Continue reading]
Why Omni Channel Marketing is So Hard to Implement and Lift Off
The digital marketing world is working hard to shift from channel specific communications and optimizations to a more consumer centric, customer journey model of communications. Every digital marketing technology company is building an omni channel … [Continue reading]
Robots Are Going To Take Your (Analyst) Jobs!
I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I'm extremely interested in how machine learning and … [Continue reading]
Leadership & Operational Lessons from Philmont Boy Scout Ranch
Philmont Boy Scout Ranch is located in Northwest New Mexico and is the largest of the four major high adventure camps run by the Boy Scouts at over 144,000 acres. Philmont is a working ranch that hosts 23,000 scouts, advisors and staff every summer – … [Continue reading]
Trends in Ad Tech from Silicon Valley
I just posted this article on the Hacker Agency website here, but wanted to share on my site as well. HackerAgency and FCB executives from all over the world recently returned from four days of meetings with the biggest digital media technology … [Continue reading]
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