I share this list with the Digital Marketing Systems & Strategies I teach at the Foster School at University of Washington. I hope you find it helpful!
Current Favorite Podcasts & Newsletters
- https://www.youtube.com/@LennysPodcast – Product Management & Growth
- https://blog.minethatdata.com/ – A view of selling from a catalogers perspective (think customer data base and maximizing profit)
Digital Marketing Glossaries
- Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask
- Mobile Marketing Glossary
Digital Marketing Strategy
- https://www.smartinsights.com/digital-marketing-strategy/sostac-model/
- https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html
- https://www.disruptiveadvertising.com/marketing/digital-marketing-strategy/
- Go To Market Strategies – https://hub.gtmpartners.com/gtm-research-guidance/the-7-go-to-market-motions
AI in Marketing
- https://blog.socialmediastrategiessummit.com/10-examples-of-ai-in-marketing/Links to an external site.
- https://socialbu.com/blog/ai-powered-content-creation-tools/Links to an external site.
- Who Owns Generative AI?Links to an external site. Great article on the business models and challenges behind the AI boom
- AI Opportunities in Product Marketing
Selecting Tactics and Tools
- Big list of marketing channels (Google Sheet)
Helpful browser plug-ins + web based tools
- Ghostery – used for analyzing websites for tracking tags that they are using
- Pingdom – used for analyzing page load speed
- Moz Bar – used for analyzing SEO elements and authority on the page you are on
Links on Personal Data Sources
- BlueKai / Oracle Data Registry – BlueKai is a Data Management Platform that collects data from multiple sources and uses to profile for advertising. This link shows you who they think you are via browser cookie.
- Google & Facebook – https://www.theguardian.com/commentisfree/2018/mar/28/all-the-data-facebook-google-has-on-you-privacy
Data Enrichment & Enhancement for B2B
- https://www.zoominfo.com/
- https://www.fullcontact.com/
- https://discoverorg.com/
- https://6sense.com/ (intent based data and platform)
API’s
- YouTube: What is an API? Application Programming Interface
- https://www.infoworld.com/article/3269878/what-is-an-api-application-programming-interfaces-explained.html
Resources for Google Analytics
Google Analytics KPI’s and Usage
- http://www.kaushik.net/avinash/
- https://www.analyticspros.com/blog/
- http://www.lunametrics.com/blog/
- http://e-nor.com/blog
- http://analytics.blogspot.com/
- http://cutroni.com
Selecting KPI’s
Resources for Media Math – Digital and Offline
- Digital Advertising Formulas Cheat Sheet
- Traditional Media (print, etc. Media Planning & Buying Calculators
- Display & Search Media Metrics Calculator
Paid Search Programs – aka PPC or SEM
- Wordstream.com – keyword research, lots of content and guides and an AdWords grader
- Hubspot.com – Getting started with paid search guide
Search Optimization, Analytics, and Guide
- Moz.com – great content, community and SEO tools (some free or free/restricted use). Includes a beginners guide to SEO
- Wordstream: Analytzing your AdWords Ads
- BackLinkO Link Building Strategies: the complete list
- Search Engine Journal: A Link Building Checklist to Earn More & Better Links
Resources for testing, conversion & optimization
- MECLabs Featured Research & Archives – Lots of resources on what to test
- Cheat sheet for Conversion Rate Optimization
- 12 Surprising A/B Test Results to Stop You Making Assumptions
- http://www.conversion-rate-experts.com/smart-insights-case-study/
- http://www.referralcandy.com/blog/dr-robert-cialdinis-6-principles-persuasion-50-examples-inside/
- http://www.marketingexperiments.com/
- https://blog.optimizely.com/
- https://vwo.com/blog/
- https://www.formstack.com/
- https://www.formstack.com/videos/perfect-landing-page
- Webinar on learning and innovation from Optimizely Opticon Event
Value Proposition Development Resources
- Video on creating a value proposition to drive donors – MECLabsLinks to an external site.
- https://www.constantcontact.com/blog/value-proposition-examples/
- https://www.helpscout.com/blog/value-proposition-examples/Links to an external site.
- https://marketingexperiments.com/value-propositionLinks to an external site. (it’s worth creating a free account)
- https://www.marketingprofs.com/articles/2022/48487/common-brand-positioning-mistakesLinks to an external site.
- https://storybrand.com/
Segmentation and Personas
Social Media Insight & Tools
Performance and Affiliate Marketing
Benchmarks & Industry Data
- Mary Meeker’s Internet Trends Report – 2019 version with insight and comments
- Google Ads Benchmarks from Wordstream during Covid-19
Competitive Assessment Tools
- http://www.SpyFu.com – great search analysis site
- http://www.moat.com – Display Ad competitive tool
Customer Journey Mapping + Content
Content Distribution
- https://contentmarketinginstitute.com/2018/04/content-distribution-essentials/
- https://moz.com/blog/content-distribution-playbook
Mobile Articles and Sites
Email Analytics and Guidance
- MarketingProfs: Four Ways to Take Full Advantage of Email Marketing with Advanced Analytics
- Sumo: Best Email Subject Lines
- Sumo’s Million-Dollar Cold Email Templates (Plus Cold Email Tips)
Telling Stories with Data
Podcast/Social Research & Influencer Resources
- How to Plan a Successful Influencer Marketing Campaign in 9 Steps
- How to Develop an Influencer Marketing Plan in 5 Steps
- ListenNotes
- PodChaser
- SparkToro