Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Posts on strategy and leadership that are (hopefully) interesting, insightful, thought provoking and can provide some guidance.
Starting a new company is exciting! You’ve got an idea, a passion and a desire to build something. Entrepreneurs are notoriously focused on their product, service or solution and rightly so. However, this focus on the business doesn’t translate well to the prospect or consumer view of the problem they are trying to solve. Here …
Digital Marketing Glossaries Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask Mobile Marketing Glossary Digital Marketing Strategy https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.wearemarketing.com/blog/a-step-by-step-guide-to-structuring-a-digital-marketing-plan.html https://www.disruptiveadvertising.com/marketing/digital-marketing-strategy/ Selecting Tactics and Tools Big list of marketing channels (Google Sheet) Helpful browser plug-ins + web based tools Ghostery – used for analyzing websites for tracking tags that they …
What if video calls were fun and engaging vs distanced and boring? Matt Abrahams, Stanford Communications Professor and Partner@ Bold Echo (www.boldecho.com) recently gave a wonderful presentation on how to deliver and be part of a better video calls – really important since we are all doing it! Want to be a video call hero? …
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers – efficiently. Finding and attracting high quality prospects, converting visitors to customers and then working hard to convert customers to advocates takes planning, organization, resources and content. …
I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that adds to the richness of their profile and thinking which helps us …
The digital marketing world is working hard to shift from channel specific communications and optimizations to a more consumer centric, customer journey model of communications. Every digital marketing technology company is building an omni channel story of some sort into their webinars, sales pitches and tech stack so it sounds super easy – but it’s …
