Brand Digital
Growth Through AI and 1 to 1 Digital Communications
We hear a lot about sales and marketing alignment. No where is it more important than understanding your go-to-market motion, what the expectations are and what you are really trying to achieve. Your customers want to help themselves. They’re doing their own research, interacting with products via digital channels, making comparisons on their own time …
This blog was originally posted at Optify’s Lead Generation Blog to discuss our marketing analytics distinctions, but I wanted to share here as well to help syndicate the content. I’m constantly amazed at how much data is now available on everything and often feel overwhelmed. This is a sad statement as I consider myself a …
Lead nurturing is a concept that is gaining interest as companies continue to look for efficiencies in their marketing and sales operations. Lead nurturing is part of the larger process of marketing automation, but focuses specifically on stage between initial contact with a prospect and the closed won state of the deal. Lead nurturing is …
