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Email

25 Elements to Test in Email

September 19, 2013 by scott

Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) – essentially anything that lifts delivery and open rates – and then conversion metrics (offer, body copy) – anything the generates clicks and sales. Enjoy… 1. Subject …

Read more25 Elements to Test in Email

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