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scott

Where lead nurturing fits into the lead generation funnel

What is Lead Nurturing?

February 27, 2012 by scott

Lead nurturing is a concept that is gaining interest as companies continue to look for efficiencies in their marketing and sales operations. Lead nurturing is part of the larger process of marketing automation, but focuses specifically on stage between initial contact with a prospect and the closed won state of the deal. Lead nurturing is …

Read moreWhat is Lead Nurturing?

Four Things I Like About the New Twitter

January 18, 2012 by scott

The social media landscape is evolving at  a rapid rate. More types of content are being integrated – not unlike Universal Search of a few years ago – Twitter is being embedded in more networks (and blogs! see right column on this post 🙂 ), Google +/Facebook/Twitter/LinkedIn are all adding or updating business pages – …

Read moreFour Things I Like About the New Twitter

QR Code 101 and Best Practices

December 22, 2011 by scott

I just uploaded a deck to Slideshare the covers the following: What are QR Codes (Quick Response) How do they work What are some ways to use them Some examples Some best practices Enjoy! QR Code 101 and Best Practices View more presentations from Brand Digital, Inc. Another good article on QR Codes at e-consultancy

Read moreQR Code 101 and Best Practices

Four Destructive Myths Most Companies Still Believe

December 10, 2011 by scott

I just read a great article in the Harvard Business Journal by Tony Schwartz that covers these four myths and they really resonated with me. The four myths and a short description are: Myth #1: Multitasking is critical in a world of infinite demand Removing distractions so we can focus without moving back and forth …

Read moreFour Destructive Myths Most Companies Still Believe
Wild-Sage-Bistro-Best-Restaurant-in-Spokane

Promoting A Local Restaurant Online – Part Two – Tune Up Your Website

November 30, 2011 by scott

  In part one of this series, we discussed establishing the metrics and benchmarks for your restaurant. In part two, we’ll talk about tuning up your website so that when your site is found (which we’ll go deeper into in the next post), you have the best chance to engage the visitor and encourage them …

Read morePromoting A Local Restaurant Online – Part Two – Tune Up Your Website

Google Behind the Numbers: Business Metrics Infographic

November 29, 2011 by scott

This is a VERY interesting infographic about Google’s business, sources of revenue and comparisons. It includes a list of resources at the bottom which is good content for additional reading/understanding. Enjoy!

Read moreGoogle Behind the Numbers: Business Metrics Infographic
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