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scott

How to Talk about SEO Services with your Clients

March 12, 2013 by scott

I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon available online which tends to get pretty technical fairly quickly. The objective …

Read moreHow to Talk about SEO Services with your Clients
Paid Owned Earned Media POEM Model

P.O.E.M. Customer Acquisition Model

February 20, 2013 by scott

I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, nurture …

Read moreP.O.E.M. Customer Acquisition Model

My First Patent – Recommending Link Placement Opportunities

February 15, 2013 by scott

I was checking out the Google mashup – What Do You Love – www.wdyl.com – this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link …

Read moreMy First Patent – Recommending Link Placement Opportunities

Monetizing a Website – Reader Question

January 24, 2013 by scott

I received a question from a reader around monetizing their website and I wanted to include my (short) response for others to think about in their planning. Question from a College Sports Site: In your opinion what are some of the ways in which we could go about monetizing the site? I have received several …

Read moreMonetizing a Website – Reader Question
social media usage statistics

Social Media Statistics – Why Social is the New Frontier for Customer Support

January 16, 2013 by scott

Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I’m not sure revolutionizing is the right adjective – how about evolving? Anyhow, a …

Read moreSocial Media Statistics – Why Social is the New Frontier for Customer Support

26% of Media Time is Now on Mobile Screens

December 21, 2012 by scott

Here is an interesting infographic from a study by inMobi and onDevice which shows 5 views of how people are using Mobile screens. 5 take-a-ways from the study: I’m surprised the % of time while commuting is not higher. 77% of people use mobile while in bed? Watching movies or checking email I’m guessing. Tablets …

Read more26% of Media Time is Now on Mobile Screens
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