Big Data – Every Minute – Online
Here is a great infographic from Domo highlighting the amount of activity that happens EVERY MINUTE. My mind is officially blown..
How to Hit a Moving (Mobile) Target
New post on mobile in preparation for our presentation at Market Mix in March. Read on my brothers and sisters… On the bus this morning, I sat in the back and looked at the people sitting around me. Of the 17 riders near me, 13 were using some connected device: tablet, smartphone or e-reader. I’m …
10 Uber Trends That Will Drive Digital Media in 2014
This was just posted over on the HackerGroup.com blog here, but wanted to share here as well. There is so much going on with regards to marketing technology that I wanted to highlight 10 big trends that play into just about every campaign we build. Let me know what you think! Here are ten trends …
A New Way to Measure Mobile Marketing
I recently posted this method of mobile marketing on The Hacker Group website here. We’re doing some very interesting work with our clients on connecting mobile with other campaigns for improving targeting and tracking. Here’s the text of the post. Digital marketers are addicted to cookies. Not the delicious raisin-oatmeal variety, but the unique text …
25 Elements to Test in Email
Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) – essentially anything that lifts delivery and open rates – and then conversion metrics (offer, body copy) – anything the generates clicks and sales. Enjoy… 1. Subject …
Why Direct Response is the Right Foundation for Digital Media
Here’s the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view marketing in two distinct modes – Brand or Direct Response. While both communicate …