Brand Digital
Growth Through AI and 1 to 1 Digital Communications
Facebook is constantly changing and adding features as well as new page types. This has created a mess for people who adopted Facebook early as a business avenue as there are now several pages for many companies and brands. The recent addition of pages for business (which is the best option for most businesses) created …
Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing pages and test from there. Larger companies with bigger budgets have the luxury of …
This is a presentation for Elizabeth Stearns’ Direct Marketing class at the University of Washington. I’ve been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a good intro deck for non-techies to get a foundational knowledge for how …
