I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the original digital marketing vision of right message to the right person at the right time.
About scott
Scott has over 30 years experience in building successful businesses in a variety of industries including: enterprise grade machine learning (SigmaIQ), Qualitative Market Research (Discuss.io) E-commerce (Amazon.com), Online Subscription (Rhapsody – RealNetworks, Optify), Digital Marketing (Avenue A, Optify & Brand Digital, Inc.), Online Games (WON.net), Consumer Entertainment Software (Sierra) and Recycling/Solid Waste Management (Rabanco Recycling).
Leave a Reply