Marketo put together a nice list of items to test in email. I would recommend breaking the elements into ones that impact early engagement metrics (subject line, etc.) - essentially anything that lifts delivery and open rates - and then conversion … [Continue reading]
Why Direct Response is the Right Foundation for Digital Media
Here's the first post on The Hacker Group website located here. I think it sets a good foundation for making the argument as to why direct response agencies should be more successful than pure digital agencies in using digital marketing. We view … [Continue reading]
The Future of Search – Presentation by Will Critchlow
I just went through Will Critchlow's presentation on the future of search. The presentation is a great think piece on some big strategic changes that are driving how information is used. Top level points are: 1) Google moving from indexing data … [Continue reading]
How to Talk about SEO Services with your Clients
I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon … [Continue reading]
P.O.E.M. Customer Acquisition Model
I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and … [Continue reading]
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