Digital Marketing Coach, Consultant, Consigliere
What if video calls were fun and engaging vs distanced and boring? Matt Abrahams, Stanford Communications Professor and Partner@ Bold Echo (www.boldecho.com) recently gave a wonderful presentation on how to deliver and be part of a better video … [Continue reading]
While consumer-facing applications of machine learning (ML) have gotten most of the attention (think Netflix movie recommendations, Amazon product selection and efficient driving routes in Waze), the back office deserves more Artificial Intelligence … [Continue reading]
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers - efficiently. Finding and attracting high quality prospects, converting visitors … [Continue reading]
There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the … [Continue reading]
I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that … [Continue reading]