I hate bad marketing…
- Emails from people I don’t know offering products or services I don’t want or need,
- Content recommendations for 8 year-olds when my kids have graduated college,
- Digital banner or social ads for products I bought two weeks ago (and so many more)
Let’s focus on finding the right customers, giving them value, explaining why your product/service is awesome and get closer to a real 1:1 conversation between a brand and the consumer.
I literally teach an MBA class on this stuff and can help you differentiate and grow your startup, SMB or non-profit.
How We Can Help
Positioning
If you don’t position your company, someone else will. Let’s find the right space to own in consumers minds.
Differentiation
Buyers don’t buy better, they buy different. How do you address pain points uniquely and how do you prove it?
Go To Market (GTM)
There are 6 go to market motions. Which ones fit your business? Let’s make sure you have the tech & skills to execute.
AI Operations
Applying AI capabilities to your sales & marketing processes and workflows now is critical to accelerating growth and succeeding today.
Conversion Optimization
A/B testing is only one way to optimize conversion. We can map different approaches to optimization to your needs based on what works.
Demand Generation
GenAI is changing search which is changing demand generation. Let’s build the right program for your business in both organic and non-organic channels.
Latest Posts
The Real Value of Personalization: Where the Juice is Worth the Squeeze
Personalization is the goal for so many organizations (for good reason) but the value is in the journey and how it re-orients your organization. The holy grail of digital marketing has always been real, relevant personalization of communications at scale. The pursuit of personalization has been sold on in terms of output KPIs such as …
Personalization in the Age of Generative AI
Generative AI (GenAI) will be the missing piece in the digital ecosystem needed to bring true 1 to 1 conversations between brands and customers/clients/patients – when it is ready and we understand how to deliver the content with safety and security. To get there, you need to start getting comfortable with the technology, understand what …
How to Operationalize AI in the Enterprise
Build your AI muscle at scale in 9 steps The AI frenzy is here and shows no signs of slowing down – the global generative AI market will reach $51.8 billion by 2028. Generative AI plays a big role in data processing, creative outlining, and countless other data-driven capabilities, and more than half of US employees are already …
What People Are Saying
Tom Kelly, CMO
“The thing I like about Scott and Brand Digital is they understand the connection between marketing and technology on the web. They have meetings with my IT folks and I don’t have to be there because they know the issues and can talk through resolutions.”
Glenn Wisegarver, CEO
“Scott is a phenomenal full-stack marketing executive. At Sigma IQ, I hired Scott to build enterprise marketing capability from scratch. He crafted the marketing strategic vision, positioning, and accompanying strategy. He also built out all components: content, demand channels, marketing funnel, marketing automation technology, SEO, and more. His efforts directly resulted in extremely high-quality inbound leads (Global 500 / Fortune 1000). Beyond his marketing capability, Scott is warm, sociable, reasonable, and a trusted advisor. I would absolutely work with him again. Executives of Scott’s caliber are rare indeed.”
Mark Kelly, Founder
“I’ve worked with Scott for 10 years. He has one of the best digital marketing minds out there. SEO, Pay-Per-Click, Inbound Marketing, email marketing, social media – he knows it, and not just that, he knows how to evaluate a client’s situation strategically, and craft an expert plan for them that will drive real results. He is truly dedicated to his clients, very detailed and thoughtful in his execution, and has the unique ability to drive success for both small/medium-sized clients and very large enterprises. I highly recommend Scott.”