I attended the Seattle Interactive Conference today (#sic2011) and wanted to share my notes. There were lots of great sessions, but I could only attend four. Best session I attended was the first – Sean O’Driscoll from Ant’s Eye View and his stages … [Continue reading]
Promoting a Local Restaurant Online – Step One – Establish Your Metrics
I'm helping my friend Tom Sciortino promote Wild Sage Bistro online. Wild Sage is one of the best restaurants in Spokane serving an American Bistro fare that is fantastic. The reviews, awards and social chatter support how great the restaurant is, … [Continue reading]
Merging (combining) Pages on Facebook
Facebook is constantly changing and adding features as well as new page types. This has created a mess for people who adopted Facebook early as a business avenue as there are now several pages for many companies and brands. The recent addition of … [Continue reading]
10 Steps to Optimizing Paid Search Landing Pages
Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing … [Continue reading]
How Do Search Engines Work?
This is a presentation for Elizabeth Stearns' Direct Marketing class at the University of Washington. I've been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a … [Continue reading]
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