Digital Marketing Coach, Consultant, Consigliere
Facebook is constantly changing and adding features as well as new page types. This has created a mess for people who adopted Facebook early as a business avenue as there are now several pages for many companies and brands. The recent addition of … [Continue reading]
Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing … [Continue reading]
This is a presentation for Elizabeth Stearns' Direct Marketing class at the University of Washington. I've been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a … [Continue reading]