Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing … [Continue reading]
How Do Search Engines Work?
This is a presentation for Elizabeth Stearns' Direct Marketing class at the University of Washington. I've been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a … [Continue reading]
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